Yeah, the guy who spits blood.
You may not like his music or the man himself but one thing is for sure, he began with nothing, seized what few opportunities he was presented with and played his cards right business-wise when he had the chance to.
KISS is one of the most successful bands in history and Gene Simmons, the man, is almost just as successful in his own right.
That’s exactly what the book is about – what has made his life “work” and rule #1 is no losers allowed.
Here’s a good passage from page 75:
Contrary to popular belief, winners are too busy trying to win and turn the other winners into a loser. Winners always try to achieve more, Again, the main word here is MORE.
A winner is, in fact, usually surrounded by losers; a winner is fed by losers. A winner is admired by losers, Losers make excuses as to why they aren’t winners. A winner who hasn’t won will simply try harder next time. But in his mind, he’s always a winner. If he didn’t win that race, he’s only lost one battle. The war is still to be fought. Never wait for the fat lady to sing.”
The demon wasn’t talking about strength training…but he may as well have been.